User research on young women's career consulting needs


"Wenyiwen" is an online, one-on-one consulting platform created by Baidu. The goal of this internship is to understand the needs and pains of a specific user group under a broad category. The group our team targets is city-living, young women from age 22 – 30 with career consulting needs. The deliverable for this 2-month internship is a user research report on our target user group.


Hehe (Leader), Jiajia, Jiaojiao, Zhaozhao

My Role

Secondary Research | Survey | User Interview | Persona | User Journey

Because the project is still a work in progress, I haven't had time to fully translate the presentation. But I will provide a brief summary for each slide soon.